Original Air Date: Feb 16, 2009
Kara – Senior Staff Writer
This week, Mason and Conner are told that Rothman, Teens and More, a subdivision of the agency, will be helping out on their account with Mark Shale because their campaign that was geared toward 35 to 50 year olds just isn’t selling to teens. Conner refers to Rothman, Teens and More as a virus, saying they help on one project and then try to take over other accounts. Mason seeks advice on reaching the teen market from his daughter, Haley, played by Vanessa Marano (Luke’s daughter on Gilmore Girls). From their conversation, Mason ends up pitching ads in the middle of downloadable books, which the client laughs at. Uh, oh.