Friday, September 21, 2007

FOX Premieres Free on iTunes

Fox Broadcasting Company (FOX) and Apple today announced that for the first time ever, series and season premiere episodes of FOX’s fall series will be available free on the iTunes Store beginning this week. Series include the debuts of new shows BACK TO YOU, KITCHEN NIGHTMARES and K-VILLE, as well as returning favorites PRISON BREAK, BONES, AMERICAN DAD and ’TIL DEATH. These FOX premieres will be available free on iTunes (www.itunes.com) beginning the day after their respective launches for two weeks.

“iTunes customers are going to love being able to purchase new and returning FOX shows on the iTunes Store,” said Eddy Cue, Apple's vice president of iTunes. “We're thrilled FOX decided to kick off the fall season with such an incredible promotion on iTunes.”

“Our series have been a hit on the iTunes Store since debuting last year,” said William Bradford, senior vice president, content strategy for FOX. “These great premieres are available for free on iTunes for our fans to watch on iPods and iPhones – an incredibly innovative way to catch broadcasts they may have missed on-air.”

Fox Broadcasting Company (FOX) is a unit of News Corporation. FOX finished the 2006-2007 season as the No. 1 network for the third consecutive year among Adult 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

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