TBS is pumping up its broadband offerings by launching two new projects on tbs.com tied into TBS’s original series. ASK BILL ties into TBS’s hit series THE BILL ENGVALL SHOW with a collection of segments featuring Bill Engvall (Blue Collar TV) as the title character offering humorous advice to viewers. And ANDY’S CAR promotes TBS’s acclaimed series MY BOYS through comedic vignettes set in a car owned by one of the show’s characters, Andy, played by Jim Gaffigan (That ‘70s Show, Ed). Both projects, created by the digital production unit of Turner Entertainment Networks’ Content Creation Group, can be found at tbs.com by accessing the TBS broadband video player, which delivered 5.3 million video streams in July, the player’s best month since launching last fall.
“These two projects demonstrate one aspect of our multi-prong strategy when it comes to broadband content,” said Jeff Gregor, chief marketing officer for TBS, TNT and TCM. “The broadband extensions for THE BILL ENGVALL SHOW and MY BOYS allow us to promote these shows by creating new, original, very funny content not available through the linear network. In addition, their presence on tbs.com will help give our already successful TBS broadband player an opportunity to reach ever greater heights.”
ASK BILL is a companion piece to TBS’s hit series THE BILL ENGVALL SHOW. In it, family counselor Bill Pearson (Engvall) reads letters from people seeking his input on issues in their daily lives. He then offers pointedly humorous advice in return. Eight ASK BILL installments have been produced to date, with a new segment appearing on tbs.com each week.
ANDY’S CAR promotes TBS’s critically acclaimed MY BOYS through a series of humorous segments based on the premise that Andy (Gaffigan), PJ Franklin’s loveable brother now living in the suburbs, has a lot of time to spend in his car commuting. This promotional clips feature characters from the series sitting in Andy’s car and shooting the breeze about everyday life. One such segment includes Andy and Mike, played by Jamie Kaler, wolfing down fast food while pontificating on its nutritional properties. There are currently nine installments of ANDY’S CAR available at tbs.com.
In addition to these broadband tie-ins, users can also check out episodes of both MY BOYS and THE BILL ENGVALL SHOW through the TBS broadband video player.