ABC has created three new half-hour affiliate specials highlighting new and returning programming, it was announced today by Michael Benson and Marla Provencio, executive vice presidents, Marketing, ABC Entertainment. The three specials give overviews of ABC’s Wednesday and Thursday night lineups and the new fall comedies.
“The specials are a great way to give the audience a sneak peek of our new and returning programming,” said Benson. Added Provencio: “They create positive word-of-mouth on upcoming series, but also help catch viewers up on our already established hits.”
The specials are:
ABC Fall First Look: The New Wednesday! – 8/11-17
Get a sneak peek at the incredible ABC dramas coming your way this fall on The New Wednesday, “Pushing Daisies,” “Private Practice” and “Dirty Sexy Money.” The writers and editors of Entertainment Weekly share their insights on the all-new Wednesday lineup.
ABC Fall First Look: Bigger Bolder Thursday! -- 8/18-24 -- Includes “Ugly Betty” and “Grey’s Anatomy.”
Last season it was the biggest night on television, and this fall it’s back, bigger and bolder! Get a sneak peek at ABC Thursdays with the editors of People Magazine. They’ll share their thoughts on “Ugly Betty,” “Grey’s Anatomy” and the all-new “Big Shots,” plus a sneak peek at “Women’s Murder Club.”
ABC Fall First Look: The New Funny! – 8/25 – 9/2
Get primed for a fall filled with new laughter. The editors of TV Guide provide a sneak preview of the comedies coming your way this fall on ABC -- “Samantha Who?,” “Carpoolers” [pictured] and “Cavemen” -- plus a look at the award-winning “Ugly Betty.”
The above dates are exclusive to affiliates, but they can air them in a shared window through 9/23.