Breast Cancer to be exact.
According to a piece in the Hollywood Reporter; "20th Century Fox and MGM are teaming up on a giant DVD sale to raise money for the fight against breast cancer.
On Sept. 18, the studios will rerelease a dozen DVD titles that appeal to women, from "Thelma & Louise" to "Never Been Kissed," in distinct pink packaging. Fifty cents from each DVD sold (the list price is $14.98) will go to Susan G. Komen for the Cure, a leading research organization in the fight against the disease."
Other titles announced are: "An Affair to Remember," "A Walk in the Clouds," "Entrapment," "Ever After," "In Her Shoes," "Legally Blonde," "Mermaids," "Moulin Rouge," "Say Anything" and "There's Something About Mary."
It's a great idea for a great cause.