What's missing from the merchandising mania of Harry Potter?
AN AMUSEMENT PARK!
J.K. Rowling has given the go-ahead for a theme park based on the school aged wizard and his world. Only for this, his world will be in Florida.
According to a Reuter's article: "The park is a joint venture between Warner Bros Entertainment, whose Potter films have so far grossed more than $3.5 billion worldwide, and Universal Orlando Resort.
In a statement rich in entertainment hyperbole, the builders of "The Wizarding World of Harry Potter" said they planned to "create the world's first immersive Harry Potter themed environment."