To promote the new fall drama series THE MENTALIST, the CBS Marketing Group has engaged a leading U.K.-based psychologist to create three unique and innovative brain teaser videos that challenge viewers to test their powers of observation.
THE MENTALIST stars Simon Baker as Patrick Jane, an independent consultant with the California Bureau of Investigation (CBI), who has a remarkable track record for solving serious crimes by using his razor sharp skills of observation. Playing upon the show's theme, CBS has created three different video spots that test viewers' ability to be aware of everything that is happening in the videos, after being challenged to keep a count of a particular activity. Each video depicts a unique motif — a card game, a football game and a gathering of security guards — and challenges viewers to watch closely. (To see the mental awareness videos, go to: http://www.cbs.com/primetime/the_mentalist/)
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