ABC and TV Guide magazine are giving fans a special “Grey’s Anatomy” hospital gown to remind them that all-new episodes are returning beginning Thursday, September 27, at 9:00 p.m., ET. Copies of the September 24 issue of TV Guide will be polybagged with an ABC-branded, life-size hospital gown, which will be mailed to subscribers in New York and Los Angeles to coincide with the Season Four premiere of the hit series.
“We love providing viewers with unexpected and unique marketing campaigns that are organic to our programming,” said Michael Benson, executive vice president, Marketing, ABC Entertainment. “This is a great opportunity and a fun way to get viewers excited about the return of ‘Grey’s Anatomy,’ and TV Guide is the perfect place for it,” added Marla Provencio, executive vice president, Marketing, ABC Entertainment.
“As ‘Grey’s Anatomy’ is one of the most popular shows on television, we are delighted that ABC chose to partner with us for this unique promotion in celebration of the new season,” said Pete Haeffner, publisher, TV Guide.