ABC premieres the new “Ugly Betty” marketing campaign, “Brighter, Bolder, Bettyer,” on-air today with new spots featuring the entire cast of the Emmy™-nominated series.
Featured in the campaign is music from Universal Republic’s hit recording artist Mika. Mika re-recorded his smash single “Big Girl” (now “Betty Girl”) from his chart topping album, “Life in Cartoon Motion,” which is currently #1 in Europe, specifically for the campaign.
The on-air campaign is produced by the Saline Project, who have created videos for Eminem, The Black Eyed Peas and The Hives, to name a few.
In addition, a music video featuring Mika recording “Betty Girl,” along with scenes from his “Big Girl” music video, and memorable moments from Season One of “Ugly Betty,” can be found on ABC.com.