We all love our DVRs and network TV is not happy!
They are trying new and inventive ways to catch us all who FF through those pesky 'purple pill', 'cialis' or 'Mr. Clean Magic Eraser' commercials to get back to the island, office or CTU quicker.
Quizzes, contests, mini dramas and more are being used during commercials to try to keep the viewers interested.
The big push is that Neilsen will now not only be rating viewership of the shows, but also the commercials within the shows!
The AP story is listed on Yahoo and you can find it HERE.